Copywriter-in-Chief
I'm an author, professional copywriter, creative entrepreneur, and person of faith who loves driving transformation through creative work. I specialize in imagining powerful ways to communicate truth and value. With over 15 years of experience in digital marketing, I've written copy for New York Times and Wall Street Journal bestselling authors, worked with national and global brands, and helped business owners sell millions of dollars worth of products online.
In a rapidly evolving online economy, you can’t count on the market to pay attention to what you have to offer. Instead, you need the power to create demand. CreativeDemand, LLC, is focused on helping organizations create demand for their products online through strategic copywriting, high-value content, marketing consulting, and conversion-based web design. If you're interested in how I can help your company or brand stand out, get in touch!
2019 - Present
Strategic copywriting, research writing, marketing consulting, and website design for contract clients.
2010 - 2016
Content Marketing
2016-2018
2018
Bachelor of Art in English / Mass Communications Minor
Ouachita Baptist University, Arkadelphia, Ark., Summa Cum Laude, May 2009
Outstanding English Major of the Year, 2008, 2009
Member, Alpha Chi Honor Society, 2005-2009
Member, Sigma Tau Delta (International English Honor Society), 2005-2009
My book, Mission, Market, Message, is a highly practical guide to creating and promoting your own brand, from developing a dynamic mission to crafting compelling copy.
"The strategies in this book catapulted our business profits and impacted the people we serve.” - Noah Elias, Author, Speaker, Mentor, & Artist
“As a creative entrepreneur, I wanted to use my platform to help others build a life of impact and income. I teamed up with Anna to distill and clarify our messaging. Our influence and platform has grown every month in profit and impact.”
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Author, speaker, mentor, artist, founder of Noah Fine Art, Noah University, and NoahElias.net
"As a copywriter for Michael Hyatt & Company, Anna did an excellent job of communicating our values and translating the key benefits of our products to our audience. Her sales copy was a vital component in numerous campaigns that accelerated our business growth and expanded our customer base."
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New York Times and Wall Street Journal Bestselling Author
"Anna McKenzie is my go-to guide for marketing insights and copywriting. She’s helped me understand that selling is really about serving, marketing is about creating meaningful relationships, and being who I truly am is the best way to build my business. Learning from her has truly been a turning point in my professional journey.”
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Wall Street Journal
Bestselling Author & Life Coach
Anna has a deep level of expertise in content and copywriting. She's been able to create high-value pieces for us and communicate to our target audience in a way that has really served the goals of our business."
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Lead/Demand Generation and Digital Marketing Director at SpecialtyCare
"Anna knows how to provide copy that drives action, which is a big deal when you run regular, large-scale promotions like we do. She understands our brands and has a passion for what we're doing."
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Founder of Ministry Pass
and Co-Founder of Sermonary
"After working with Anna for over a decade, I have always been impressed by her professional and genuine approach to providing a cohesive marketing strategy. She is true to herself, honest with her message, and a standout leader in the marketing field."
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VP of Markeing & Communications
at Odyssey Behavioral Healthcare
"At Explainify, we're always looking for creative ways to serve and reach our customers. Anna has provided helpful insights, impactful copy, and optimization solutions for us whenever we've worked with her. Plus, she’s just a really great human to work with.”
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CEO and Owner of Explainify
"Anna's approach is thoughtful, mature and disciplined without being dull and repetitive. She is able to translate her experience into actionable and contemporary work which allows fans of her work to explore their creative process and innovate their content approach."
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Former CIO and CMO at The Meadows Behavioral Healthcare
"The amount of knowledge Anna brings to any project put before her is staggering, and it is always put on display with the final product. Drawing from over a decade of content creation and custom copywriting, there was nothing that Anna couldn’t do.”
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SEO/SEM Digital Marketing Professional
“Anna has experience with all kinds of content and copy. Whenever I have worked with her, she has always been collaborative, creative, and incredibly patient. When Anna is involved, you can be confident that your copy will turn out precise and true to your brand. If you want innovative, original marketing content, don’t look any further!”
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CMP
“Working with Anna has been awesome! She's an incredible copywriter and is really versatile, having served several different clients for Branches. Each time, she's been able to get a feel for the client's unique brand and mission and write a compelling message to their intended audience."
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Owner of Branches Mission Lab
“Anna is an absolute joy to work with! Whenever we crossed paths, I was impressed with Anna’s ability to keep a light attitude under pressure, make people laugh, and still produce some of the most effective marketing copy I’ve ever read. Anna is a phenomenal copywriter, and a phenomenal person.”
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Entrepreneur, Author, & Former Dean of Platform University
I've been working for healthcare companies since the start of my career. I write research articles, long-form blog posts, landing pages, and emails for B2B and B2C organizations focused on creating brand awareness and generating leads.
The Demand for ECMO Specialists Is Rising: Here Are the Benefits of Becoming One.
Maximizing OR Efficiency: What's the Best Solution for Hospitals?
Why More Surgeons Are Using Autotransfusion at Ambulatory Surgery Centers.
What Is CAP Accreditation, and How Does It Apply to Your Autotransfusion Services?
A Guide to Teen Mood Disorders.
Understanding Anxiety in Teen Boys.
Rainbow Fentanyl and How One Pill Can Kill.
Xylazine (aka Tranq Dope): What You Need to Know.
I've worked with local, national, and international nonprofit organizations (primarily Christian) to help them communicate their message to different target audiences. I write fundraising campaign emails, press releases, and blog content for achieving certain goals.
Learning to Be the Church Together.
Faith that Overcomes Fear.
"God Is Love."
Emboldened Believers.
I've written back cover copy for books since 2012. In addition to compelling back covers, I've created Amazon sales copy as well as catalog copy for retailers. My experience is primarily with Christian publishers, including Worthy Publishing (now part of Hachette), Harvest House, and DaySpring (the gift books division, now part of HarperCollins).
Back Cover & Amazon Sales Copy for Unwind: A Devotional Cookbook for the Harried & Hungry by Aarti Sequeria
Back Cover Copy for Heart for God: 31 Days to Discover God's Love for You by Elisabeth Elliot
Back Cover & Amazon Sales Copy for 100 Days of Cultivating Kindess by Dr. Tony Evans
Back Cover & Amazon Sales Copy for You Are Made for This by Melissa Horvath
I have years of experience working with agencies and consultants on a vast range of projects, from product launches to email campaigns, print collateral, ads, SEO strategy, and website development. Through these agencies, I've developed copy and collaborated on strategic marketing initiatives for national and global brands. If you're an agency or consultant looking for a reliable, highly responsive copywriter with a wealth of experience in digital marketing, get in touch!
Tell me what you're working on! I'd be glad to connect with you and see how I can help.
